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BUSINESS EDUCATION - Licensing
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PODSAFE Music CONTINUED....

Including such licensed music legally has its own set of caveats. Indeed, under many jurisdictions it's currently impossible, but the message from those in the know is that many licensing agencies, if they do intend to allow the use of their music on podcasts, will require not only the payment of royalties but also the use of DRM on the shows. (DRM, because of its proprietary, system-specific nature, would be destructive to the general openness and system independence of podcasts.)

Use of podsafe music instead of more stringently licensed material allows a podcaster to continue to produce an inexpensive, legal program with little hassle. Not least important for an independent podcaster is the promise of being able to avoid the confusing maze of licensing organisations.

Motives for the artist to use podsafe music (from Wikipedia en.wikipedia.org)
Conventional radio (and television) can present a difficult, and not always logical, barrier of entry for a musician or other media artist involving large sums of money and often a great deal of surrender in both ownership and creative freedom.

In contrast, podcasting, an increasingly popular medium for audio programs, is as a whole very receptive, indeed thirsty for artists and input. This is due in part to the creative and economic nature of the largely independent podcasting community and further fueled by its need to avoid repetition. While a conventional radio show may be able to risk replaying a large part of its music selection from day to day, there would be little point in downloading a music podcast whose selection did not vary significantly from a previous show. Podcasting is thus a voracious medium. With a growing and international audience podcasting is now becoming an effective means for inexpensive artist promotion often aimed squarely at the people most like to be interested in that type of music.

What is The Podsafe Music Network?
The Podsafe Music Network (music.podshow.com) is a comprehensive source for podsafe music. It was founded in 2005 by ex MTV VJ and current podcaster Adam Curry (Daily Source Code). PMN brings a large group of podcasters together with a wide variety of all-podsafe music and the artists who produce it.

According to PMN, podsafe music is music that meets all of the following conditions:

1. Works submitted to the Podsafe Music Network are the property of the artist, and all rights to these works,
    including lyrics and music, are the property of the artist.
2. All works contain no recordings, lyrics, copyrights, or other elements that are the copyright of any other artist,
   except under the limited provisions of the Creative Commons License Agreement www.creativecommons.org
3. Despite any recording contracts with RIAA, ASCA, BMI or other recording industry entity, the artist retains
   ownership of the works and is free to distribute, broadcast, license or sell these works at the artist's
   discretion.